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Groove? Yes, Microsoft just rebranded its Xbox Music to Groove Music.

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“Groove describes what people feel and do with music”

reasons Microsoft for this decision. There is no doubt that Microsoft has traveled a long road from Stephone Elop’s “burning platform” to Satya Nadella’s “Mobile first-Cloud first”. The journey started with Steve Ballmer’s decision to completely revamp Windows and introduction of Metro/ Modern design theory. This was followed by Microsoft’s new ‘more frequent less obvious’ Windows Update policy resembling that of Apple and Google. Yesterday the Redmond giant took another step towards its road to Windows 10.


After announcing new Minecraft: Windows 10 Edition Beta last weekend, Microsoft has rebranded its Xbox Music app to Groove Music. 

“We’ve kept a keen eye on our existing entertainment fans to make sure the experiences which they enjoy and subscribe to today, will continue without any interruptions.” - Microsoft
  
There are no completely new features that you need to get excited about. If you have been using the (now) old Xbox Music app on your Windows PC or Phone you must have noticed that even though it is well integrated, it is not a universal app in its true sense. The new Groove Music, which has been designed keeping in my mind Microsoft’s Design Language 2, is a universal app like the new Mail and OneNote Beta apps in Windows 10.
The OneDrive integration, which was a major part of Xbox Music, has also been updated and now uploading your MP3s on OneDrive, including those downloaded from iTunes, will allow you to access them on Windows PCs, Phones, Tablets, Xbox as well as Android and iPhone (Coming Soon).

The new app will be available to the users of Windows Insider Program this week in a new build.

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