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The best logos of US Presidential Elections 2016 ranked.

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The two presidential campaigns of Barrack Obama have surely rewrote the most basic and 'static' concepts of political campaigns. Besides the fact that it could be identified as one of the most dynamic campaigns in the history of democratic politics it also served the purpose of its existence by helping President Obama keep hold of the oval office for 8 consecutive years. The success of 'Yes We Can' slogan along with official Obama logo, which became so popular that it was used again for his 2012 campaign, has forced 2016's presidential candidates to allocate a large piece of their campaign budget for renowned design studios.

For candidates campaign logos are more than just a set of strokes or scalable vector graphics. They form the face of their identity and spearhead the political movement. Thus carrying their message to every state, city and street. Unlike Lindsey Graham's campaign logo that desperately tries to remind you that he is running for president, a truly genius logo is one that doesn't need to be explained. Just look at Nike's Swoosh or Apple's Apple or better yet don't even look at it, just think of it and you'll know what it is representing.

As candidates from different states officially inaugurated their campaigns a diverse collection of logos started filling our Facebook wall, favorite television channel and well everything. So today we here at Code some Coffee decided to rank the top 3 logos in 2016's presidential campaign.

 1 | Hillary Clinton



Clinton's announcement of candidacy and her brand launch met with overwhelming response, the center of which was the new H logo with a red arrow pointing towards right. One might question why is the logo red or why is it pointing right, the color and political position of Republicans but instead many experts believe it to be the most functional logo of all. Steven Heller, Co-chair of the design department at the School of Visual Arts believes that Hillary's logo is the most original given its minimalism and versatility. The message in the logo is as clear as it can get: The future lies ahead and Hillary is the one to take it forward.
The logo finds its roots in Obama's "O" in terms of concept and therefore builds on the legacy of two successful Democrat campaigns.

 2 | Rand Paul

The only reason Rand's logo isn't number 1 is because Hillary Clinton's "H" is more adaptable. The best thing about his logo is that it is simple and unique. Instead of everyone's favorite star and flag Rand's graphics team opted for a flame. Not the tinder flame but one that is more sharp and slightly points to the the right. What is more appreciable is how A and N transform the flame on top into a torch and give meaning to the brand by relating it to Statue of Liberty and freedom.
"Conceptually, the torch, which evokes the Statue of Liberty, is an appropriate icon since fighting for liberty is Paul’s campaign theme." said Sagi Haviv, partner and designer at Chermayeff & Geismar & Haviv.

 3 | Martin O'Malley

It is unique. Unique in a way that it completely ignores all kind of cliched concepts like stars, flag, and eagle and instead highlights the last name of the candidate with a speech bubble. Depicting the candidate as amiable and accessible the logo perfectly establishes a cheerful and encouraging personality. The speech bubble also tries to present O'Malley as a topic of conversation and it does it quiet successfuly.
However, Tobias Frere-Jones A typeface designer and founder at Frere-Jones Type told Politico the logo is "Fresh and cheeky," but "possibly at the expense of gravitas".

 Photo Credits: qz.com , vanityfair , wikimedia , ua.org   
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