Is Samsung living under it's own shadow?

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Is Samsung finding it hard to be Samsung, are they out of ideas for new features (Albeit most of them useless like eye ball scrolling while reading). SAMMY sure attracted a lot of customers and became the highest selling phone vendor using these tricks and heavy marketing while offering a slew of features that sure seemed attractive but no one actually used in everyday life or maybe people actually did but i sure didn't. Recently Samsung has been faced with declining sales and are considering reducing prices for their flagship Galaxy S6 handsets. What I mean to say is come on if you own a note 4 why buy the S6 at all except for the shape and the premium glass design even the s5 is a great phone on its own fast smooth and supports almost the latest OS so is Samsung finding it hard to innovate?

 When Steve jobs got on the stage in 2007 to present the iPhone it was something that no one had ever seen before, it had great features like the app store, fast forward to 2015 or even 2014 and Apple has strong sales of course but it's no where as close to being innovative as it was with Steve jobs and is ultimately just a firm fighting over old patents and ultimately taking features in from Android and Windows phone. In 2009 came Android which became the OS with the highest market share later in just a few years time but in 2009 it was just an OS with some really good features. Android was open source you could customise it the way you want and the OEMs could add any features they want it lacked apps but eventually caught up and is the OS with the most number of Apps as of September 2015. Back in 2012 and we had company rising at a rapid pace challenging Apple and almost annihilating all other Android manufacturers (No I'm not a Samsung fan-boy I prefer HTC and Sony). Samsung released the galaxy S3 and let me say this politely they marketed the s!@t out off it, it was marketed as a premium phone with so many features that you might not even remember them all some might like them for somebody else they might be useless but they definitely helped Samsung become the leader in smartphone sales (of course the massive amounts of money it spent helped even more). Eyeball tracking, hand waves, motion gesture scrolls, multi window and s pen these are just some of the features their S series and Note series offered and Samsung developed a premium brand though phones were plastic the brand was always premium. 

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Now here we are in 2015 not only the brand is premium so are the phones the Galaxy S6 and Note 5 are beautiful handsets and I would have definitely bought the Galaxy S6 had it not been for Touchwiz (and the fact I'm broke as f### just like all our authors). Galaxy S6, S6 Edge, S6 plus, Note 5, Note 5 Edge even note 4 and 3 are all beautiful phones with beautiful and powerful specs, see well that's the problem Samsung has more phones than they have features now. I mean everything aside I see no point in a having a Galaxy S6 plus and a Note 5 at the same time. Even for those who own a Note 4 or 3 or a Galaxy 5 they don't actually need to upgrade unless they want a premium looking device really really bad but I'm guessing they don't since HTC has been around for like quite some years with premium looking good phones people want performance(Not considering Touchwiz), SD card and removable battery along with the slew of features that big Sammy offers so if you wanted that well you're already getting that with the Note 4 and 3 and the S5 provided they are Snapdragon processors they'll be fast, almost as fast and smooth as the new Note 5 and Galaxy S6 on top of that you won't lose the Micro SD card slot or the removable battery.

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What should Samsung do than in that case if it finds its living in the shadow of its old self? Now don't get me wrong Samsung is still a premium brand and the highest selling smartphone vendor it has massive resources and really hefty budgets, it's not going anywhere soon. Premium looking smartphones is a good direction but they shouldn't sacrifice their old self for it. I'm sure Samsung can offer a SD card slot if not a removable battery in their next smartphone series but above all they should should focus on their main phones a Galaxy S6 and a Note with edge versions for both rather than making many versions of the same handset like Note 5 and S6 plus. What they should concentrate on is new features and innovations, I might not like those features you might not like them either but those who always bought Samsung they do and that's what makes Samsung, well Samsung.