When NBC
cancelled Bryan Fuller’s Hannibal even before the show could complete its third
season, we were once again reminded of the cruel fact that, one way or another,
quantity weighs more than quality. Remember Pushing Daises (Bryan Fuller and
Lee Pace) and Rubicon? (Jason Horwitch). However, AMC has, after 10 years of
Mad Men, found a way around this dogma and that is one reason why we will be
witnessing Lee Pace, McKenzie Davis and Scoot McNairy invade Silicon Valley in
the period drama Halt and Catch Fire.
Set in Silicon
Prairie of Texas the drama television series explores the revolution of
personal computers in America. How Halt
transformed from just another Mad Men rip off, centered around Don Draper-ish
Joe McMillan, to a critics’ darling in its sophomore year was an evidence enough
to figure out that AMC had bigger plans for the show. Therefore, keeping in
line with the bigger picture plans AMC has ordered a 10-episode season set to
premier in summer 2016. Christophe Cantwell and Christopher C. Rogers, who have
up till now acted as creators of the show, have been promoted to the status of
showrunners. But the question remains? Again?
Why did
AMC renew Halt and Catch Fire?
"We
built an ownership model a few years ago expressly for this purpose,"- Joe
Stillerman, President of Original Programming and Development at AMC. "While
not large, 'Halt and Catch Fire's' audience is extremely passionate and
upscale, and we are pleased with the critical momentum the show has. We love
what the creative team and cast have been able to deliver and are particularly
grateful to the critics and fans who supported the show throughout the second
season and have been pulling for its renewal."
There
could be many reasons for why AMC decided to renew the much loved-not much
watched drama. Maybe profits from The Walking Dead and its hugely successful prequel
Fear the Walking Dead are enough to cater for cable networks financial needs or
is AMC really concerned about quality programs on cable? To find out AlanSepinwall called Joel Stillerman and here’s the excerpt from the interview.
“AS: This is a wonderful show, but the ratings
haven't been there. Why did you decide to stick with it?
Joel Stillerman: We decided to stick with it primarily because we love the
story, and we think it's a show that has a lot of life left in it. These things
are always complicated, and the ratings play a part, but they're far from the
entire story. If we see something that we truly love, and we see the talent and
the momentum behind it that give us the confidence to move forward, we're all
in.
AS: Can you expand on that a little? I know
there are some business things you can't talk about, but for the average viewer
who doesn't know the ins and outs, what are the other factors besides the
number of eyeballs on Sunday night?
Joel Stillerman: Generally speaking, we've gotten pretty good — if I can toot
our own horn a little bit — at setting shows up through ownership of that
content, and all the things we've learned in our journey to become a full-fledged
studio, so shows don't require massive ratings to be able to move forward. It's
the reason why, I don't mean to be glib, we started AMC Studios. It's a better
mousetrap for television. We're not singularly beholden to ratings anymore, and
that's exactly the reason why we did that. We didn't want to have just a
single-metric system.
AS: Does the fact that you have some huge hits
in the "Walking Dead" series give you a little more latitude to keep
carrying a show like this, or is that not a factor in this decision?
Joel Stillerman: Look, everything would be harder if we didn't have things that
weren't doing some of the heavy lifting that a show like "The Walking
Dead" is. It would be crazy to think all of those things don't roll up
into a decision like this. But luckily, we have it, and it certainly is part of
the decision-making process.”
Halt and Catch Fire will hit Sunday nights again, same time same channel, next
summer and if you haven’t already done it than it’s time you start obsessing over it.
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